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Privacy policy

Updated October 30, 2026.

What we collect

Contact information: first and last name, current and previous mailing address, telephone number, fax number, email address and similar data.

Payment information: if you submit a payment, a credit or debit card number and related financial information, bank account and routing number, or personal check, depending on the form of payment you choose.

Account information: when you create an account, your username and password, transactions, billing and support history.

Application information: if you submit an application, personal information that may include your Social Security number, date of birth, employment information, driver’s license number, income, dependents, and any ADA, emotional support animal or service animal request.

Usage and technical data: date and time of login, location, your IP address, browser type and version, operating system, the pages you view and the type of mobile device you use, collected through cookies, web beacons and similar technologies.

Correspondence and communications: your marketing preferences, and what you send us by email, mail, phone or other forms, which may include voice recordings, photographs and videos.

How we use it

To present our website and its contents to you; to provide the information, products or services you request; to carry out our obligations and enforce our rights under contracts, including billing and collection; to notify you about changes to our website or services; to let you use interactive features; for marketing and security; and to respond to your questions or concerns. We may also use your information to contact you about goods and services that may be of interest to you.

Who receives it

We may disclose aggregated information about our users, including information that does not identify any individual, without restriction. We may disclose personal data to our subsidiaries and affiliates; to contractors, service providers and other third parties we use to support our business; to a buyer or other successor in a merger, divestiture or sale of assets; to fulfill the purpose for which you provide it; to comply with a court order, law or legal process; to enforce our agreements; and where we believe disclosure is necessary to protect the rights, property or safety of the company, our customers or others.

We may use third party analytics and tracking tools such as Google Analytics, Adobe Marketing Cloud and Facebook Customer Audience to track and analyze usage of our websites and to help serve more targeted advertising. We do not have access to, or control over, third parties’ use of cookies or other tracking technologies.

Children

Our services are not directed to, and we do not knowingly collect information from, children under the age of 13 or the equivalent minimum age in the jurisdiction. If a child under your care has provided information without your consent, contact us right away.

Cookies and advertising choices

You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of this site may be inaccessible or not function properly. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on the NAI’s website.

Opting out of marketing

To opt out of the disclosure of your personal data to unaffiliated third parties for promotional purposes, or of promotional offers from us, email privacy@thebeachcompany.com. If you have already received a promotional email, you can click “Unsubscribe” at the bottom of it.

Access to and correction of your data

You have the right to access your personal data; to ask that it be corrected or erased; and to port your data, although a request to erase it may be limited by legal requirements. You may also have the right to object to, or ask us to restrict, certain processing, or to withdraw consent you have given. To exercise these rights, email privacy@thebeachcompany.com.

How long we keep it

We do not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

Your California privacy rights

California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal data to third parties for their direct marketing purposes. To make a request, email privacy@thebeachcompany.com.

Your rights in the European Economic Area

If you are a resident of the European Union, we process your personal information in compliance with the General Data Protection Regulation, and we are the data controller for the information you submit. As a data subject you may have the rights of confirmation, access, rectification, erasure, restriction of processing, data portability, objection and withdrawal of consent, and the right to lodge a complaint with a supervisory authority.

Security and third-party websites

We have implemented measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration and disclosure. No transmission of information over the internet is completely secure, and any transmission of personal data is at your own risk. Our website and communications may link to websites run by third parties; we are not responsible for how those sites collect and use your information.

Contact the privacy office

Email privacy@thebeachcompany.com or write to The Beach Company, Attn: Legal – Privacy, 211 King Street, Suite 300, Charleston, SC 29401, (843) 722-2615.

Services and hosts

Each service below receives your IP address and browser details when your browser contacts it, as any website does. A service marked "our server" is called by our server, not your browser.

ServiceHostPurposeWhen

Your choices

To ask what information we hold about you, correct it or have it deleted, email RiverRockLeasing@elmingtonpm.com, call (423) 657-9523, or write to River Rock, 355 Walnut St., Chattanooga, TN 37403.

Changes

If this policy changes, the date at the top of this page changes with it.